What is Facebook Conversion API? Everything you need to know!
After iOS 14.5, Facebook Pixel is no longer capable of tracking the user data. Without which it's not possible to scale ads. I'll talk all about it in this video.
Resolve this issue, Facebook came out with Conversion APIs - it now assgins the domain 8 events and tracks the activity for those events from the server directly.
Servers can be Shopify, Clickfunnels, etc.
#FacebookAds #ConversionAPI #Facebook
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