Data Collection - User & Event Tracking | NotifyVisitors
NotifyVisitors is a powerful CDP that collects and consolidates real-time user and event data from various touch points and then organizes it to build centralized customer profiles.
Customer data provides insights into consumer behavior and helps organizations identify potential buyers, their product preferences and purchase interests.
In other words, analyzing user data enables brands to segment customers, build buyer personas, timely attune marketing strategies, dispatch personalized campaigns across multiple channels etc., all of which plays a critical role in building brand loyalty and driving business growth.
NotifyVisitors creates a unified 360 degree view of consumer behavior and traits which in turn can be used to optimize marketing and customer experience initiatives. In this video, you will learn exactly what type of data the software tracks and collects.
Resources
Tracking users - https://docs.notifyvisitors.com/docs/...
Tracking events - https://support.notifyvisitors.com/su...
Analyzing user profiles - https://support.notifyvisitors.com/su...
Track events - Definitions, attributes and events - https://support.notifyvisitors.com/su...
Chapters
00:00 - Introduction
00:05 - Prerequisites for data collection
01:05 - How to check user data (The ‘User List’ module)
01:18 - An overview of the type of data NotifyVisitors tracks
01:44 - An example of the data collection process (Acer’s Store)
02:42 - How to check event data (The ‘Events’ module)
02:58 - What are ‘known’ and ‘unknown’ users
04:36 - What are ‘custom’ and ‘system’ attributes
05:05 - How brands can harness the collected data