NEXT STEP 4.2 How to find my ideal client?
How to find my ideal client?
A target group is never ‘all people’ and a market is never ‘the globe’ to start with.
Even for large brands selling commodities, it is not the case.
The more concrete, the more specific your target group – the better you understand their needs, the better result do you create for your target group, the better they understand you, the faster they resonate with you, the faster your product adoption, the lower your cost of customer acquisition.
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00:00 The first key principle of targeting.
03:21 The second key principle of targeting.
04:10 Multiple target groups and which one to focus on
05:14 Exercise
08:02 How to join 14 Days FREE trial in Fashion Business Mastermind.