Video Conferencing For Dummies* - Ad Agency Pitch Edition
For 18 months now we have been managing advertiser pitches to choose agencies using video conferencing. Zoom, Teams and Google Meet have become a way of doing business. IT departments have had to accommodate users embracing video conferencing as people work from home during the pandemic.
But even with vaccinations offering a light at the end of the tunnel, it is likely that business will continue to embrace video conferencing as a way of doing business. And in many ways, this is great. It is faster, eliminates travel time and reduces cost.
But there is one area where video conferencing is seen as a hindrance rather than a help – new business pitches, particularly in advertising.
Why?
The main complaint is that agencies struggle to read the room. But the truth is that, since the start of the pandemic, few agencies have mastered video conference presentations, including everyone from the big holding companies to the small independents.
I was sharing this with Simon Joyce, founder and CEO at the independent creative agency, Emotive. We both found it amazing that companies who spend thousands of working days and millions of dollars producing hours and hours of video for their clients, appear to spend no time or money producing a video conference. Especially a video conference where the outcome could result in winning a new client and increasing agency revenue.
We hatched a plan to turn the insights and lessons we had learned managing pitches into an instructional video for advertising agencies. Then again, this could be useful for anyone that uses video conferencing for business. So here it is: “Video Conferencing for Dummies – The Ad Agency edition.
A big thank you to:
Simon Joyce and his team at Emotive
To the writers, Greta Lee Jackson and Grant McAloon.
And the fabulous presenter and actress, Greta Lee Jackson
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