Ask the Expert: Designing for the Buyer's Journey with UX
Your website isn’t for you - it’s for your buyers. Is your website set up to help buyers complete their journey, or are they running into frustrating setbacks and confusing loops?
User Experience Design (UX Design) is more than Color Theory, it’s designing to entice your audience graphically, while taking them through a story you have to tell with your website.
BizzyWeb’s UX expert Andy Wojtowski and Graphic Designer Maggie Zukowski walk you through how to design for user experience, so you can ensure your website is walking alongside your buyer’s journey.
Join us to learn more about user experience (UX) in website design. We cover the need to understand the target audience and their journey on the website, from awareness to decision-making. We also share how to use personas, or semi-fictional representations of real people, to guide the design process, as well as the importance of ADA (Americans with Disabilities Act) compliance in design, ensuring the website is accessible to all users. Learn about tools like heat mapping and A/B testing to evaluate the effectiveness of the design, and the importance of keeping content up-to-date. We also answer several audience questions related to website design and user experience.