GDPR Compliant B2B Sales Prospecting - Linkedin Management Service
http://www.marketing-for-business.com... When I started Marketing Republic, we structured our service to support sales teams by building sales pipeline using Cold Calling 2.0 that as we progressed, evolved into our own process called OUTREACH, through trial and error.
With GDPR legislation we are evolving again as the new rules of how we all manage and use data changes the playing field.
We have been running a campaign called #WTFisGDPR over the past few months so my team and I have been on a mission to test different methodologies on how we approach B2B lead generation to create qualified sales opportunities.
For many businesses, relying on Inbound leads is not an option.
It is of course a good idea to test every methodology for attracting & winning new clients but so many people want to be able to target Ideal Prospects instead of trying to attract them.
We sourced data from a well known supplier of B2B data with a full brief on what we were doing.
We’ve tested 3 methods:-
1) Direct Mail
2) Cold email requesting permission
3) LinkedIn Outreach
In this video I’ll give you the conclusion from these tests & how we are approaching GDPR compliant sales prospecting campaigns and the results we have achieved!
To find out more about our Linkedin Management Service go here - http://www.marketing-for-business.com...