Universal Analytics vs. Google Analytics 4 - Hivehouse Digital
On July 1, 2023, Universal Analytics will sunset and Google Analytics 4 will start processing hits for your website. What does this mean for you?
Click here to learn more: https://hivehousedigital.com/blog/how...
00:00 Introduction
00:33 History of Google Analytics
00:51 When GA4 Shifts
01:01 Access to Your Data
01:12 Export UA Data
01:45 How Data is Tracked Differently
02:35 Machine Learning Capabilities
03:00 Preparing for the Transition
03:30 New Terminology
04:13 Outro
Hivehouse Digital is a Platinum HubSpot Partner Agency located in Ann Arbor, Michigan. We’re a collective of analysts, branding experts, designers, developers, writers, and strategists specializing in building inbound marketing programs from the ground up. We work with industrial clients in the construction, manufacturing, and engineering industries, as well as professional services firms that serve those industries. Our proven process helps us understand your company, and your customers, so we can create full-funnel content marketing programs that deliver results.
Learn more: https://hivehousedigital.com/
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