NUX Online Meet-Up - Simon Read & Robert Jones: Automation vs The Human Touch
Recording from June 2020, as part of NUX Online Meet-ups.
In a world where there’s a tool for almost everything, Robert and Simon from Enjoy Digital explain why the human touch (combined with some automation) is best.
They don’t have anything against automation, but when it comes to user experience and user research, it’s best to proceed with caution and provide a mix of the two. They’ll give examples of projects they’ve worked on where automated tools just wouldn’t give the full picture and they’ll explain why.
Robert and Simon will also cover how their integrated approach works best, with Robert working in UX research and Simon working in UX design - the pair talk challenges and coming together, partly due to their challenges over automated research and accessibility tools.