Amazon DSP Ads Optimization - Inventory Report - Step by Step Tutorial
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In this video, we go deep into Amazon DSP reporting with a specific focus on inventory reports*. Learn how to analyze *supply sources and identify which ones are delivering the best return on ad spend (ROAS) for your campaigns. This tutorial will help you take actionable steps to increase profitability and efficiency in your DSP strategy.
Using a real example from a live DSP account that spent €1,000 in September, we walk through the process of analyzing campaign performance based on different supply sources. You'll see how to filter and sort inventory data within Amazon DSP to uncover underperforming exchanges, and how to make data-backed decisions to exclude sources with low ROAS, even when impression volume appears high.
By going through Amazon DSP inventory reports*, you'll understand which supply sources are wasting budget and how to reallocate your ad spend toward better-performing channels. The goal here is simple: improve your *Amazon DSP ROAS with just a few key changes to your campaign structure.
We also touch on the role of viewability settings in DSP and why it’s essential to track only meaningful, viewable impressions. You’ll learn how impressions can often be misleading and how setting the right filters can prevent wasted spend.
In the later part of the video, we demonstrate how to export DSP reports into Excel for better readability and how to apply conditional formatting to quickly spot high-cost, low-return sources. This manual filtering method gives you a clear view of which third-party exchanges to exclude in your *line item settings*. You'll see that even sources with average ROAS may not be worth the investment when compared to others offering far superior performance.
If you're serious about *optimizing Amazon DSP campaigns*, this video shows how just 10 minutes of analysis and exclusion of inefficient sources can create significant performance improvements—even for campaigns running at lower budgets. These optimization techniques can scale easily for those spending €10k, €20k, or even more per month.
This walkthrough is especially useful for Amazon sellers and advertisers using DSP who want to make the most out of their budget. Understanding how to analyze and exclude low-performing inventory sources can have a massive impact on the overall health and profitability of your campaigns.
Contents
00:00 - Introduction to Amazon DSP Inventory Reporting
00:17 - Why analyzing supply sources matters for ROAS
00:50 - Navigating the Amazon DSP console to access reports
01:17 - Campaign overview: Performance Plus campaign example
01:56 - Inventory report setup and metrics to look for
02:40 - Key performance indicators: CPM, CTR, purchases, ROAS
03:04 - Identifying poor-performing sources like InMobi
03:30 - Exporting data and Excel formatting tips
04:10 - Filtering and flagging low-ROAS supply sources
04:52 - The importance of viewability rates in DSP campaigns
05:30 - Why impressions alone are not enough
06:00 - Advanced optimization decisions: Excluding even moderate performers
06:48 - Final steps to exclude sources in DSP line item settings
07:45 - Wrapping up and what’s coming next (placement size exclusions)
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