Sensory and Perceptual Processes in Work Behaviour
This deep dive focuses on how sensory and perceptual processes shape behaviour in the workplace. It explains the difference between sensation, the physical experience of stimuli, and perception, which involves interpreting and giving meaning to those stimuli. Key concepts include how people organise visual information (such as through Gestalt principles), perceive depth and distance, and maintain perceptual constancy. The video also examines factors that influence perception, such as personal characteristics, the nature of the stimulus, and the surrounding context. It explores how people form impressions of others, the role of cognitive biases like the halo effect and stereotyping, and how attributions are made to explain behaviour. Overall, our deep dive highlights the significance of perception in influencing workplace behaviour, decision-making, and social interactions, especially from the perspective of industrial and organisational psychologists.
This video:
📚 - Defines the terms perception and sensation
📚 - Discusses the following perceptual laws and factors which determine how visual sensations are organised and interpreted:
– Form perception
– Depth and distance perception
– Perceptual consistency
– Perception of movement
– Visual or perceptual illusions.
📚 - Explains the different factors that can influence sensation and perception
📚 - Defines person perception
📚 - Distinguishes between the various factors, biases, and fallacies that occur in person perception by referring to:
– Cognitive and relationship schemas;
– The primacy effect;
– Effects of physical appearance;
– Stereotypes
– Halo effect
– Contrast effect
– Projection
📚 - Defines attribution
📚 - Explains internal personal and external situational attributions
📚 - Names and explains the different attribution errors and biases
📚 - Briefly discusses perception in impression management.
📖 - Content derived from:
Bergh, Z. 2021. Introduction to psychology and industrial and organisational psychology (I-O psychology). In: Learmont, G, 3rd edition. Introduction to Work Psychology 3e. Cape Town: Oxford University Press Southern Africa (Pty) Limited
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