The camera roll on your phone most likely has important photos and videos mixed in with random screenshots--things you think are funny, reminders of something you need to do, etc. Those random things are kind of like "notes" to yourself, but they clog up the camera roll so that it's harder to find the precious photos and videos you're looking for. This tutorial shows a great tool for cleaning up an iPhone camera roll, plus a bonus way to access your photos via your phone without taking up storage space on your phone! See the pinned comment for details.