This promotional photo from 2012 showed a new uniform look rolled out in partnership with Banana Republic.
Virgin America flight attendants line the red carpet during a news conference at Dallas Love Field on April 25, 2014. The airline said Friday that it had won the rights to fly from t the airport to New York, Washington, D.C., Los Angeles and San Francisco.
Sir Richard Branson checks out the flight crew working the inaugural flight from San Francisco to Denver on Virgin America on March 15, 2016.
Virgin America’s new T2 terminal at its home base at San Francisco International Airport opened to commercial passengers on April 14, 2011. It’s seen here a few days prior during a media event.
Virgin America’s new T2 terminal at its home base at San Francisco International Airport opened to commercial passengers on April 14, 2011. It’s seen here a few days prior during a media event.
The economy cabin of a Virgin America airplane.
This 2014 promotional photo showed on of the airline's wine and meal offerings.
Virgin Group Founder Sir Richard Branson poses for a photo after being presented a sequined captain's jacket by Las Vegas showgirls during the launch of new non-stop service from Los Angeles International to Las Vegas McCarran International Airport on April 22, 2013.
The first class cabin aboard a Virgin America airplane.
The economy class cabin aboard a Virgin America airplane.
Fly Girl Tasha Dunnigan passes out water to the passengers as the plane begins its decent into Las Vegas.
California Lt. Gov. Gavin Newsom (center) talks to the media and other participants ahead of Virgin America's Flight 2001 T2 promotional flight.
Virgin America's inaugural flight from Los Angeles to Dallas/Fort Worth International Airport taxis under water canons upon arrival on Dec. 1, 2010.
Fliers were able register to vote on board Virgin America flights for the 2016 election, one of many special tech-friendly promotions run by the airline.
Business Travel airlines and wine Virgin America refreshes its wine offerings quarterly. Most of the wines are from California, which is where the airline has its headquarters.
Virgin America’s new T2 terminal at its home base at San Francisco International Airport opened to commercial passengers on April 14, 2011. It’s seen here a few days prior during a media event.
A Virgin America aircraft at Philadelphia International Airport on April 4, 2012,.
Virgin America jets are seen at the terminal at San Francisco International Airport on April 4, 2016.
"Fly Girls" Louise Nguyen, left, and Farrah Williams, pass out cocktails on a Virgin America flight from Los Angeles to Las Vegas for a premiere party at The Palazzo in Vegas. Nguyen and Williams are two of the stars of the Fly Girls television series which ran on the CW.
A Virgin America plane lands above a United Airlines jet at San Francisco International Airport on Feb. 18, 2015.
Virgin America’s new T2 terminal at its home base at San Francisco International Airport opened to commercial passengers on April 14, 2011. It’s seen here a few days prior during a media event.
Virgin America CEO David Cush raises his hand to acknowledge the crowds gathered upon arrival at Seattle/Tacoma International Airport after the airline’s first flight from San Francisco International Airport on March 18, 2008.
Sir Richard Branson, chairman of Virgin Group, relaxes in a first-class seat on a Virgin America Airbus A319 at Logan International Airport in Boston on, Feb. 11, 2009. It market an event for Virgin America's first non-stop flights from Boston to San Francisco and Los Angeles.
A Virgin America aircraft taxis into position at Dallas Love Field in Dallas on April 24, 2014.
Calif. Gov.
In this photo from May 5, 2014, Virgin Group Founder Sir Richard Branson, center, is joined by Virgin America teammates during an informal "Virgin-style rally' with local friends, city leaders and teammates to build support to secure two gates at Love Field, near downtown Dallas.
In this photo released by Virgin America Airlines, Virgin Group founder Richard Branson passes out beverages to guests aboard Flight 11 from New York to San Francisco, on Sept. 19, 2012. v
Virgin America aircraft at Philadelphia International Airport on April 4, 2012.
David Cush, third left front row, CEO of Virgin America is applauded and showered with confetti as he rings the opening bell at the Nasdaq MarketSite to mark his company's IPO in New York on Nov. 14, 2014.
Virgin America’s new T2 terminal at its home base at San Francisco International Airport opened to commercial passengers on April 14, 2011. It’s seen here a few days prior during a media event.
Sir Richard Branson poses with Virgin America employees on as that carrier inaugurated service to Hawaii on Nov. 2, 2015.