Using UGC in Emails: Tips and Tricks of eCommerce Brand Experts With Alex Moulart
✨In this episode, we dive into the world of email marketing for ecommerce businesses. Alex Moulart, ecommerce marketing expert and founder of AM Marketing, joins us to share insightful lessons about the importance of incorporating UGC into email flows. Learn about the most common challenges e-commerce marketers face and how to solve them, how to properly incorporate UGC in emails to achieve best results, and other email marketing best practices. 📧
✨For marketers and influencers looking for ways to grow their brand, this video is for you. Learn some tips and tricks from the industry, as well as some strategies that are sure to help you get ahead in the game of ecommerce marketing! 🎉And if you like this video, don't forget to click that notification bell, hit like, and press subscribe! 🎉
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00:00 - Title
01:49 - When should an e-commerce brand start planning its email marketing? Should they be collecting emails before launching?
03:13 - How many email flows might an established eCommerce brand have?
05:17 - What are the first five email workflows an eCommerce brand should build?
08:10 - How do email flows progress over time as the brand grows?
11:36 - Do you keep adding more and more email flows?
12:11 - What tools does an eCommerce brand need to have an effective email program?
13:56 - Is Klaviyo a tool for newer brands, or more established brands?
15:32 - What are some of the challenges e-commerce marketers have when emailing?
21:40 - What is the value of UGC in emails?
22:19 - What are the best examples of UGC being used in an email campaign?
24:11 - If you're an eCommerce marketer, where should you use UGC in your email flows?
27:15 - What are the best examples of UGC being used in an email campaign?
28:29 - What are the worst examples of UGC being used in an email campaign?
30:17 - What would you like to leave with our listeners today?
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