Which sales methodology is best?

Опубликовано: 12 Июль 2026
на канале: Ian Koniak Sales Coaching
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0:00 - Intro
0:33 - Best Sales Methodology
1:40 - Ian Method of Selling
5:00 - Human to Human Selling
5:20 - Summary

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There are many sales methodologies used in the market today.

BANT
SPIN
GAP
Challenger
Sandler

I frequently get ask which method I use, and the simple answer is none of them.

If I had to pick one method I recommend, it would be Keenans GAP selling, as this aligns closest with how I run discovery.

But to me what’s most important is not the method you use, but HOW you sell.

How your customers feel when they engage with you matters most.

People buy from people.

Human to human.

Trust, connection, and belief is what leads to sales, not methods.

And connection is created based on HOW you communicate and make people feel.

So rather than focus on learning a sales method, focus on learning how to master communication.

What are the top ways to master communication?

Today I break down what i half jokingly call the “Ian” method, which describes how I engage with customers to make them feel seen and heard.

#salestips #salescoaching #salestraining #b2bsales #salesleadership #iankoniak

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