Prevedere Demand Planning Solution for CPG Overview - Microsoft
While marketing, promotions, and price changes affect future sales, consumer behavior is also driven by numerous external factors. Wages, cost of fuel, sentiment, and online search trends can impact the consumer’s willingness to buy, but are factors beyond a company’s control. Nonetheless, they can be analyzed and included in your research plan.
Prevedere helps CPG companies by constantly monitoring global activity and identifying future changes to consumer demand. By using Prevedere, CPG companies can improve daily product decisions with reliable forward-looking insight.
Prevedere enables CPG companies to better:
Discover the hidden drivers of category demand
Quickly identify the most influential economic and consumer behavior factors for each category as well as their lead times. By combining this with an internal promotion, product innovation, and merchandising activities, brand teams can gain deeper insight on past sales wins and misses.
Validate category growth plans
CPG can leverage Prevedere’s Demand Planning solution, along with syndicated data, to generate long-term demand forecasts that incorporate the most predictive leading indicators. These reports are constantly updated as economic and consumer activity change.
Maximize ROI on marketing spend
CPG marketers need to commit to marketing and promotional spend over a year in advance. Prevedere can show when demand is weakest up to 24 months in the future. Armed with this insight, marketers can allocate budget to the months and regions that need it most.