Create A Standard Data Extension
In this video, I show you how to create a Standard Data Extension in Marketing Cloud.
It's important to know how to create a data extension in Marketing cloud because you'll be using data extensions A LOT when you're working in Marketing cloud.
Data Extensions will hold a high percentage of your customer information in Marketing Cloud, if not ALL of your customer information in Marketing Cloud.
It's important to know how to create a data extension if you ever want to sort and organize your data and place it somewhere else in Marketing Cloud for segmentation purposes.
When you create a Data Extension, you need to go to either Email Studio or Contact Builder and choose "Data Extensions" and then click "Create".
Then you need to choose if you want to create the Data Extension from scratch, or if you want to create it from an existing Data Extension or a Data Extension template.
Then you need to choose the Type of data extension you want to create, like a "Standard, Filtered, Random" Data Extension. In this case, we'll create a "Standard" Data Extension.
Then you need to choose a name for the Data Extension, and then fill out all of the remaining details for the Data Extension properties.
After you choose the Marketing Cloud Data Extension properties, you want to choose the columns that will be in the Data Extension.
Choose the primary key (If you have one in the data extension), the data types for the columns that you create, and the Send Relationship (Mapping the Data Extension Primary Key to Subscriber Key).
Then click "Create" and your Data Extension is complete.
Here's the link to documentation on Creating Data Extensions:
https://help.salesforce.com/articleVi...
If you have any other questions, leave a comment below or email me at [email protected]!
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