Marketing Cloud 'Sender Profile' | Tutorial
In this video, I show you how to set up a Marketing Cloud Sender Profile.
According to Salesforce Marketing Cloud Documentation:
Sender profiles in Marketing Cloud Setup specify who you're sending FROM.
The sender profile contains the name and address that the message appears to be from in the subscriber's email client.
Email Studio reuses the information that you specify across multiple sends without needing to fill in the 'FROM' name and email address every time you send a message to your subscribers.
You need to choose a sender profile when you create a send classification. You can override the sender profile on the send classification when you include the send classification in a message interaction.
When you create a sender profile, choose an active user in Marketing Cloud. The system gets the name and email address from the user profile to use as the 'From' information in the email send.
You can also choose to enter a custom 'From name' and 'email address', which do not have to appear on a user profile.
If you choose a sender profile from a dropdown and change that From Name or From Email Address, those changes reflect in the created sender profile. The sender profile still uses the original From email address and From name for that sender profile, not any updated fields.
If you enable the Subscriber-Specific From feature, create a subscriber attribute or data extension to contain the subscriber-specific from information before performing this procedure. Once you create a data extension containing From addresses, you can use an AMPscript lookup function to dynamically set the From name and From address.
You can create an extra attribute or field on your sendable list or data extension and enter a standard substitution string in these fields, such as %%FromName%%.
This feature requires enablement for your account. Enabling this feature helps you to more effectively manage your replies by providing more options. Contact your Marketing Cloud account representative to enable this feature.
Credit goes to Marketing Cloud Documentation for the description
Here's the link to documentation on Marketing Cloud Business Units:
https://help.salesforce.com/articleVi...
If you have any other questions, leave a comment below or email me at [email protected]
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