Setting up Google Analytics 4 Event Tracking
A Google Analytics 4 (GA4) event is an interaction by a visitor on a website (e.g., clicking a button). This data is displayed in GA4 reports and helps understand how people interact with a website. In this video, I'll show you how to create, review, and publish Google Analytics 4 events using Google Tag Manager.
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Contents
00:00 - Introduction
00:21 - Automatically Captured GA4 Events
00:50 - GA4 Events Optimized Analysis
02:14 - GA4 Debug View
05:02 - All GA4 Event Types
05:26 - Setting Up GA4 Recommended Events
06:44 - GTM Preview Mode
08:16 - Setting Up a Data Layer
10:53 - Creating an Add-to-Cart Event in GTM
13:36 - Verifying an Add-to-Cart Event
15:02 - Adding Parameters
16:46 - Setting Up a Data Layer Variable
21:14 - Verifying Parameters
22:29 - Setting Up Contact Form Tracking
25:43 - Setting Up a Button Click Event
26:55 - Enabling Click Variables
29:57 - Verifying a Button Click Event
30:56 - Creating GA4 Conversions
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