The FOCAL POINT in graphics: why is it essential? ⏹️
The focal point, as I define it in the ABC Graphic Design course, is essentially that element on the page that first draws attention and, if chosen carefully, conveys the key message of the entire page.
This is the link to the ABC Graphic Design course: https://www.grafigata.com/abc-graphic...
A focal point is usually the largest, thickest, or brightest element on a page. In short, it gives the reader, the observer, a point on which to focus.
If looking at a page, there's nothing prominent that immediately catches the eye, then you need to add it.
Or you need to modify your layout so that it's there.
It could be a title, an image or part of an image, a graphic element, or a reorganization of the text.
But it has to be there.
In the video I explain why through various examples.