Nationwide Coverage with ASICS Undropped Kit Campaign
How do you change the game for teenage girls in sport?
Broadcast Revolution partnered with ASICS to raise awareness of the gender gap in PE and spotlight a powerful solution — a PE kit designed for and by teenage girls to boost confidence and keep them active.
With spokespeople including Katie Piper, Team GB’s Tess Howard, and inspiring schoolgirl voices, we secured nationwide coverage on Good Morning Britain, ITV Granada, Heart Breakfast, LBC, Loose Women, Virgin Radio and BBC regional stations.
See how smart storytelling and strong media relationships helped drive real-world impact and national conversation around girls’ participation in PE.