Bluey Hammerbarn Trolley Dash
The Bluey Hammerbarn Trolley Dash was filmed at a Smyths Toys store as part of the social media marketing campaign for the Bluey Hammerbarn Shopping Centre Playset children's toy.
Working alongside Highlight PR and Moose Toys this piece of content captured all the energy and excitement around the children's TV show, Bluey.
Hosted by Radio 1 DJ, Matt Edmondson, three parent influencers were given 90 seconds to dash around the toy shop to gather as many Bluey themed token as possible and throw them into their shopping trolley. The winner took home the toy in question.
The content was designed to be a stand out piece, generating hype around the toy in a more unconventional way than the standard advert.
A PR campaign was built around the release of the content by the team at Highlight PR. The video was crafted in such a way that it was highly engaging but also stood out because of its unconventional approach to promoting the toy.
A series of shorter cuts were also made for social media, a release campaign that ran alongside the PR strategy, targeting Instagram, Facebook and X.
At Glacé Media we're always looking for unique approaches to video production.
How can we produce video content that will resonate with audiences across various platforms? But how can we also develop approaches to production that enable us to deliver videos that keep the audience intrigued and engaged?
This piece of video content really represents the way we approach our productions.
Working from idea conception to delivery, we're on hand with our clients to steer the content creation in a direction that delivers on the intended purpose but has incorporated fresh perspectives and contributed these to the final concept.
If you want to find out more about us as a video production company, check out our website 👉 glacemedia.com
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