Behaviour Change Intervention: Changing the Way People Store Fresh Produce
Around 320,000 tonnes of edible fresh fruit and 1.3 million tonnes of edible fresh vegetables and salad are wasted in UK homes each year, worth an estimated £3.8 billion. Approximately £2.2 billion of this is wasted because it is not eaten in time. We know fresh produce spoilage is linked to its perishability, which is exacerbated by being stored in sub-optimal conditions. WRAP developed and piloted a ‘kit’ or suite of behaviour change interventions to prompt people to change the way they store fresh fruit and vegetables, to prolong its life, thereby making it stay fresher for longer. To read more about the pilot please visit: https://wrap.org.uk/resources/case-st...