Francois Desroches on Heya TV
After graduating from a Public Relations private institute in France, Francois Desroches embraced a glamour-filled career in the beauty arena. He has successively worked as a PR and marketer for some of the most prestigious companies such as YSL, CLINIQUE, LANCOME, SHISEIDO and, for 19 years, GUERLAIN PARIS.
A linguist by passion and a well-travelled humanist by curiosity, Francois speaks fluent Arabic, French, English and Spanish. Furthermore, his deep understanding of the Arabian heritage and business ethos allows him to reach out to diverse local clients.
His already long career has contributed to his becoming an expert in corporate communication with enticing columns in leading Middle-Eastern publications and a hugely popular TV programme on Heya TV (having a viewership of 16 million viewers a week). Francois sees an art form in every aspect of life and claims that his favourite sport is chatting, be it to total strangers, as communication is the only way to reach out to the uninitiated.