AMPscript Lesson 1: Introduction to AMPscript in Salesforce Marketing Cloud

Опубликовано: 21 Февраль 2026
на канале: Cameron Robert

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Cameron Robert introduces the basics of AMPscript in Salesforce Marketing Cloud. Lesson 1 covers a basic overview of the Syntax, how to set an Email to reference a Data Extension, and an overview of IF Statements.

0:00 - Introduction
0:12 - Trailhead & Documentation
0:42 - What is AMPscript
1:24 - Setting up an AMPscript learning Email & Data Extension
7:30 - AMPscript Syntax
9:12 - Set an Email Data Source as Data Extension
10:40 - Data Extension Personalisation
13:07 - Personalisation Strings
16:47 - More Data Extension Personalisation
18:44 - String Functions
21:57 - Declaring Variables in a Code Block
23:21 - Using the V() function to output a Variable
26:10 - IF Statement
34:51 - Summary

Salesforce Documentation:
• AMPscript Trailhead: https://trailhead.salesforce.com/sear...
• AMPscript Syntax Guide: https://developer.salesforce.com/docs...

Sample Rows:
• Github: https://github.com/camrobert/Salesfor...

Related Videos:
• Build an Email in Content Builder:    • How to build an email using Content Builde...
• AMPscript Case Functions:    • AMPscript Case Functions - Salesforce Mark...
• AMPscript IF Statements:    • AMPscript IF Statements in Salesforce Mark...

Contact:
  / camrobert
https://www.cameronrobert.com.au/
  / auscamrobert

Music: https://www.bensound.com