How to use Einstein Engagement Scoring in Salesforce Marketing Cloud
Cameron Robert shows how to gain actionable insights from the Einstein Engagement Scoring Dashboard in Salesforce Marketing Cloud, and talks through a few activity ideas to help retarget and engage with your subscribers.
Key Moments:
Introduction (0:00)
How Einstein Engagement Scoring works (0:17)
Einstein Engagement Scoring Dashboard (0:42)
Email Engagement Prediction (1:04)
Subscriber Retention Prediction (2:08)
Email Open Prediction (2:42)
Email Click Prediction (2:59)
Web Conversion Prediction (3:16)
Einstein Engagement Activity Overview (3:43)
Window Shopper Activity Ideas (4:42)
Selective Subscriber Activity Ideas (5:21)
Win-back & Dormant Activity Ideas (6:19)
Good luck Reengaging your subscribers! (7:40)
Salesforce Documentation:
https://help.salesforce.com/s/article...
Trailhead Links:
Segment Using Engagement Scoring: https://trailhead.salesforce.com/en/c...
Contact:
/ camrobert
https://www.cameronrobert.com.au/
/ auscamrobert
Music: https://www.bensound.com