How to Create a Recognizable Brand | Casey Blake
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Developing a well-established brand takes more than a good name. The best brands in the world have recognizable colors, emblems, textures, fonts, and even a specific photo style. When you’re only one person and have little background in design, the simplest place to start is with logo, colors, and fonts. The next step is to give your brand meaning through an audience statement, a brand statement, and a few brand voice statements. After you lock these items in the hard part is done! Watch this video to learn why each of these elements are important and to see what my personal brand, Casey Blake, uses for each of these.
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