There are a lot of tactics around pricing, but often people struggle to sell due to their service value than pricing tactics. Here's a few things I've found worked well for me.
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Chapters:
0:00 1. What are others charging
0:10 2. Increase the value of your service
00:20 3. Increase likelihood for success
00:41 4. Increase dream outcome
01:14 5. Decrease time + effort and sacrifice
01:25 6. High value offer example
01:47 7. Low value offer example
02:21 8. Outcompete on price
02:40 9. If clients still say no