Klaviyo Tutorial: How To Create A VIP Flow
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You would have heard of the Pareto Principle... 80% of results come from 20% of actions. This same principle can be applied to your email subscribers.
On average, 80% of email revenue comes from 20% of your total customer base. You want to ensure you keep those customers as happy as possible. This can be easily done with a VIP flow.
A VIP Flow is the best way to recognize and reward your most loyal customer base. As part of this flow, you can thank them for being a loyal customer, offer VIP incentives/rewards, provide early access to promos and product launches, and much more.
In this video I break down how to build out the VIP Flow on Klaviyo in a step-by-step process.
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