Cara Delevingne Sprays Her Face With Industrial Wastewater - And You Can Too!
Cara Delevingne sprays on a face mist made from industrial wastewater to show the emissions of fossil free hydrogen are “clean enough to put on your face.” Climate advocate Cara unveils the first-ever “Industrial Emissions Face Mist” with Swedish energy company Vattenfall in a campaign to promote fossil free hydrogen as a solution to reducing climate emissions.
Fossil free hydrogen is a fuel that emits water instead of carbon dioxide when used, with Vattenfall aiming to highlight its potential as an alternative to fossil fuels and a shift towards a more sustainable future. The refreshing face mist is made from actual waste water from a factory using fossil free hydrogen - but is still clean enough for Cara to spray on her famous face., The campaign video shows her getting sprayed with the “Industrial Emissions Face Mist” before taking the plunge from a diving board into the water below, before emerging to spray herself with the face mist. Vattenfall says fossil free hydrogen has the potential to decarbonise entire industries and reduce carbon emissions significantly - especially in industries like steel production, which is responsible for seven per cent of the world’s total carbon dioxide emissions., It says the fuel also has the potential to power a broad range of heavy industries. The Vattenfall face mist is not available for sale, with only a limited number of bottles produced especially for the campaign.
Cara said: “Throughout this project, I have learned so much about fossil free hydrogen, working with Vattenfall has allowed me to see first-hand how this fuel works and how it can transform entire industries. “I’m thrilled to be part of this project and raise awareness about an initiative that demonstrates the huge potential of fossil free hydrogen in replacing fossil fuels. , “If it takes applying the emissions on my face to spread this message, I am willing to do it.”
Mikael Nordlander, Director of Industry Decarbonisation at Vattenfall, said: “We aim to highlight the potential of fossil free hydrogen by showcasing that when used as fuel only water is emitted. “The ‘Industrial Emissions Face Mist’ is made of real waste water from the steel making process taking place at the HYBRIT pilot plant in Luleå, Sweden.
“We aim to show the potential of fossil free hydrogen and inspire others to join us in the transition towards a cleaner and more sustainable future.”, The key ingredient in the face mist is waste water from the Swedish HYBRIT plant, a collaboration between Vattenfall, steel manufacturer SSAB and mining company LKAB.
The partnership aims to develop a process for fossil free steel making, using hydrogen produced with fossil free electricity.
Vattenfall Brand Campaign Manager Paul Morel explained model Cara’s involvement, saying: “Vattenfall acknowledges Cara Delevingne’s important voice as a climate advocate in her community, especially her ability to highlight positive sustainable change. “In this project, Cara plays a key role to raise awareness and inform people about fossil free hydrogen as well as Vattenfall’s goal of achieving fossil free living within one generation.”
BYLINE: Vattenfall / MEGA
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