GA4 Event Timestamps in BigQuery Demystified
Unravel the mystery behind GA4 event timestamps in BigQuery! The GA4 events table in BigQuery has two crucial columns related to date and time: event date and timestamp. While the event date is human-readable, the timestamp holds both the date and time of the event. Join us in this video as we guide you through decoding these timestamps and harnessing their power to analyze your GA4 data effectively. Subscribe now for more enlightening tutorials!
Resources mentioned in this video:
1. https://www.optizent.com/blog/ga4-big...
2. Course: https://academy.optizent.com/courses/...