Conceptual Designing for Websites | Sanjana | Lead Designer | Everything Design
So if we look at concepts or conceptual design as a way to get our messaging across with a lot more impact and with a lot more memorability because the market is also saturated to such an extent, the landscape can really be transformed, in that manner.
So what are these concepts?
#Concepts in the simplest terms are basically. Two largely unrelated ideas or something that exists in the world as ideas and that are tied together to make a whole new meaning out of it, but in the context of your product, your solution, your brand, your positioning, a lot of different things, but it then makes sense to your intended users, which is the key
Okay. How can we derive or each of these concepts? So concepts again, cannot be something that is just nebulous or high up in the air that does not make sense or correlate with your brand, your offerings. Like I said earlier, it has to be something that is core to your organization, your company. So this concept has to be derived from something that is a core entity within the product, solution, the #brand or the company as a whole. A lot of times it can be the gaps that they fill, the challenges that they're solving or a method or approach that is unique to them, or if they're a disruptor in the market, a new invention or an innovative product.
That can become the baseline for the concept which then gets converted into conceptual design.
Essentially it is something, that is derived from the core of the brand. So a good example would be for #Relanto, what we did was the name itself is derived from the word relentless and also they have this relentless pursuit for innovation so they never stop because innovation doesn't stop. So the entire graphic language shows that kind of movement even in a static graphic.
Another example is #Fruitful, which is this #financial advisory service, where people are paired with guides who help them in their investment or in their money growth journey.
So a very simple correlation that they have built is equating financial growth to like tending a garden. And those are the kind of #illustrations that they've used, the kind of concept that follows throughout their website, which is really lovely.
And it also resonates with their #ICPs because that's the kind of age group that is into plants and taking care of plants. So yeah, it makes them really memorable and distinct from their competitors.