India’s ₹20,000 Crore Skincare Revolution for 40+ | Above 40 Founder on Age-Positive Beauty
Most people think skincare after 40 is about “fighting” age. But what if it’s actually about celebrating it? In this episode of The Shopdibz Shopcast, we sit down with Indraneel Dasgupta, founder of Above 40, the brand redefining beauty for India’s rapidly growing ₹20,000 crore skincare market—and proving that 40+ skin isn’t past its prime, it’s entering its glow season.
We talk about:
Why age-positive beauty is the next big wave in India
Mixing Korean actives with Ayurvedic wisdom—science meets tradition
Skincare myths people over 40 still believe (and how to ditch them)
The confidence-boosting impact of the right skincare
Men over 40—India’s fastest-growing skincare customers?
One ingredient your 40+ skin actually needs (but nobody talks about)
Red flags to spot on skincare labels
Whether you’re 25 or 55, this episode will change the way you see your skin, your routine, and ageing itself.
Age doesn’t dull your glow—the wrong products do. Above 40 is here to fix that.
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