Throught this video "The Incredible Way Your Brain 'Sees' a Logo" we will try to answer this questions:
-- How your brain sees logos ?
-- What happens when you see a logo ?
-- What your brain is looking at ?
-- What Science Says About A Logo’s Effect on Your Thinking ?
-- Where your brain thinks about logos?
Logos play an important emotional role in influencing decision making, especially when information or time is limited.
Neuroscientists have been studying how the brain perceives and recognizes a logo design, and how it impacts decision making. Here is some of what they’ve learned:
A logo can trigger emotional responses and even behavioral change. Neuroscience tells us that logos -- and the brands behind them -- can activate parts of your brain in a much deeper manner than you may think...