Cash or Crash?
In May 2001 a Porsche hung from a crane on Potsdamer Platz in Berlin with the message “Cash or Crash?!” – In just one week, around 100k mobile phone users voted via text whether the cash value of the Porsche should be raffled or the car should be dropped. Finally, it fell to a depth of more than 50 meters. We realized the power of mobile and how you could reach out and engage with people. That’s when YOC – ‘Your Opinion Counts’ – was born.