TOP Marketer Reveals Skills That Can Drive Your Business Success Today
Join Rey Ortega on Build with Tech as he sits down with Ebony Vaz, founder of Above Promotions and self-proclaimed "recovered engineer," to explore the fascinating intersection of entrepreneurship, marketing, and technology. Discover how Vaz's engineering background shapes her unique approach to digital marketing and client relationships in today's AI-driven business landscape.
In this episode, learn how small business owners can leverage technology while maintaining authentic storytelling, navigate client relationships through cultural alignment, and protect their ventures with proper legal resources. Vaz shares invaluable insights on building a sustainable business culture and adapting to the rapid evolution of marketing technology.
Key Topics:
Engineering mindset in marketing strategy
Small business growth in the digital age
AI implementation in marketing workflows
Cultural fit in client partnerships
Legal considerations for entrepreneurs
Building a strong company culture
56:44 - Engineering to Marketing Transition
58:14 - Understanding Client Expectations
59:54 - Company Culture and Client Relationships
1:01:24 - Legal Resources for Business Protection
1:03:44 - AI Integration in Marketing
1:05:14 - Understanding Market Limitations
1:07:44 - Building Company Culture
1:09:14 - Industry Trends and Innovation
1:11:44 - Networking Strategies
1:13:14 - Technology Democratization
Connect with Ebony Vaz:
Website: abovepromotions.com
LinkedIn: / ebonytgrimsley
Services: Marketing Tech Stack Implementation, Internal Communications Training, Crisis Communications, Technology Consulting
Follow Build with Tech:
Website: buildwithtechnology.com
Parent Company: gratasoftware.com
LinkedIn: / biztechguru
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