A brief explanation of SETCHU's ORIGAMI JACKET
This video introduces SETCHU's signature item, the Origami Jacket.
Designer Kuwata has an unusual background, starting his career as a salesperson at BEAMS, then moving to England alone, working on Savile Row while attending Central Saint Martins, and subsequently working for renowned brands.
Why did he decide to incorporate origami into his clothing?
And why does he design his clothes in Italy?
We'll explore these questions along with the appeal of SETCHU's clothing.
*Subtitles can be turned on or off.
00:00 Opening
00:23 What is SETCHU?
02:02 Origami
04:08 The Appeal of SETCHU ① "Fabric"
05:41 The Appeal of SETCHU ② "Three-Dimensional Feel"
08:22 Origami Jacket
10:40 Ending
■Pickaxx™️
Thank you for watching.
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Edited by Hajime Yuki
◾️Instagram: @april_hools
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◾️Music: Epidemic Sound
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#setchu #origamijacket