How To Write A PREDICTION Sales Letter Lead
Hey, it's Lawton. And I wanted to talk to you a little bit about some different leads that you can use for your sales in your marketing. One of the books that I have studied is I think it's great lead by Michael Masterson, who basically is like Michael Ford. It's this persona that he used for for his Agora publishing.
And so it's all a great lead. You can get it on Amazon, but that takes you through seven different lead types that you can use. And you could use these lead types for, of course, sales letters. You can use them for Facebook or Twitter or YouTube ads. Trying to think what other ads you can use them for.
Instagram, of course. You could use them for emails. So anywhere where you're having to intro a topic, right? And one of the ones that I like is the prediction lead. We call them leads. Like it's it's just the lead in to the message. So it's just the top part of the sales message. Okay. And one of the ones you could do is a prediction lead where you're like, Hey, is so a prediction lead is.
Or is AI going to take jobs away in 2023, right? Is your job next? And you could point to a certain job that is going to go away, that you think is going to go away, like a certain industry that's going to be affected. I wouldn't say all jobs or jobs. I would pick, I would point to your target market and the person that's affected.
So that's a prediction lead and that works pretty well. Because with a prediction lead, You can stack up the evidence as to why you're right and they usually have a product or service on the end of it, right? So if you wanted to make a prediction that certain jobs are going away because of AI in, in your industry, let's say it's sales or marketing then you would want to have evidence to back up your claim, right?
That certain jobs are going away, right? And you would stack up that evidence that could be like. Third party sources like the New York Times or CNN or Wall Street Journal That could be like AI professors and engineers and other people like that are coming out and saying things publicly That could be like, the mood of the country and how people are already switching jobs, right?
So it's up to you to gather that evidence to make that prediction true to come true in the minds of your prospects, but hopefully this lead will help you in your endeavors. And if it does then feel free to share this video with somebody that would help me out. I hope you're doing well. Talk to you soon.
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