Briefly Explained – The Value Proposition Canvas
The Value Proposition Canvas is an indispensable tool for user- and customer-centric development. It is suitable for start-ups as well as for established companies and helps you to develop, optimize or revise your offer. The Value Proposition Canvas serves as the basis for your pricing strategies and positioning, your marketing and your long-term success. As an alternative to the VPC, there is the Value Model Canvas, which complements the Buisness Model Canvas with values.