AMS Ads: PDA
One powerful tool during your book's release week (or at any point in a book's life cycle) is Amazon's AMS paid ads. There are two types: Sponsored Products and Product Display Ads.
You can access Amazon advertising section by logging in at kdp.amazon.com, then click on the three dots next to your book, then 'Promote and Advertise', and then 'Create An Ad Campaign'.
This walkthrough video will show you how to:
create a Product Display Ad using Targeting by Product: Related Category (1:22 mark)
create a Product Display Ad using Targeting by Product: Specific Products (6:07 mark)
create a Product Display Ad using Targeting by Interest (9:54 mark)
Analyze your Ads (11:46 mark)
I have a second video on Sponsored AMS Ads, which is available in my How to Market Your Novel course (https://goo.gl/AWckV5)
Looking for free content and help? Check out AlessandraTorreInk.com
About Alessandra:
Alessandra Torre is an award-winning New York Times bestselling author of eighteen novels. Her books focus on romance and suspense, most with a strong undercurrent of sexuality. Torre has been featured in such publications as Elle and Elle UK, Dirty Sexy Funny with Jenny McCarthy, as well as guest blogged for the Huffington Post and RT Book Reviews. She is also the Bedroom Blogger for Cosmopolitan.com. Two of her books have been optioned for film, and her books have been translated in eight different languages, in over twenty countries. Alessandra is a self-publishing advocate and speaks frequently to universities, conventions and author groups.
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