The 4 Requirements When Choosing The Best Insurance AMS

Опубликовано: 17 Июнь 2026
на канале: Better Agency
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Choosing the best insurance AMS for your independent insurance agency can be a tough decision.

if you're looking for an insurance AMS you need to stop thinking in terms of “AMS”, “CRM” and “Rater”.

That sort of fragmented thinking is why independent insurance agents are in the tech mess they are in.

When you have technology dedicated to "Agency Success" it will incorporate all of your fragmented technology into one platform.

"AMS" should never be "the thing", it should only be a single feature of the entire platform.

An Agency Success Platform will unify all of your agency technology into one platform.

➡️ Please make sure to subscribe to the channel, like this video, and share it inside any Facebook group for insurance agents.

📅 This video is sponsored by Better Agency. If you'd like to learn more about the only all-encompassing Agency Success Platform for independent insurance agents, then schedule a demo at: https://betteragency.io/demo/

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In the video, Nicholas Ayers shares the four requirements to choosing the best insurance AMS

1️⃣ Internet Browser Based

Your agency management system has to be operational on the internet or on a mobile device.

2️⃣ Keep The "Main Thing" The Main Thing

Your agency management system should help you sell more policies and improve your retention

3️⃣ Prioritize Your Customer's Experience With Your Agency

The best insurance AMS should make it easier for your customers to do business with you.

4️⃣ Play Offense With Your Agency Data

The best insurance AMS will do more than download policy data. The best agency management systems will also automate tasks, workflows, campaigns, and commission reporting.


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Make sure you are registered for season 1 of Agency Success Live. ASL is a live show streaming exclusively on the Better Agency YouTube channel.

We'll take live questions, have live teaching, and community collaboration. If you're searching for a high-level community with top-level agents and you're tired of the same old Facebook group noise, then join us live on March 16th and every Wednesday after that.

Register here:
https://us02web.zoom.us/meeting/regis...

ABOUT NICHOLAS AYERS
Nicholas Ayers has worked in the insurance industry since 2005 when he started as a sales producer. In 2012 he opened his first scratch independent agency.

In 2018 he left that agency and started over again, launching his second scratch agency. This time, he went completely digital with a 23-state operation and relied on his digital marketing prowess to generate leads and customers.

In 2019 Nicholas joined an insurtech startup, “Better Agency” as its co-founder and chief marketing officer.

Better Agency is the first sales-driven AMS and uses policy downloads to trigger hundreds of automation campaigns for sales, service, claims, and renewals.

Nicholas Ayers is an original co-founder of the popular Facebook group "Insurance Agency Owners Alliance" (IAOA) He helped orchestrate the annual insurance conference "INNOVATION". Nicholas resigned from his role as group admin in 2022 to focus his time and effort on Better Agency exclusively.

Nicholas’s passions and skills center around marketing, technology, automation, and insurance agency operations.

#Insurance #InsuranceAMS #BestInsuranceAMS