Build a Successful Digital Strategy in 7 Clear Steps
In this video, I'll show you how to build a successful digital strategy. If you work in marketing or advertising, you just can't afford not to watch this.
I’ve broken down the process of defining a digital marketing strategy into 7 clear steps that you can easily follow and get results.
In the first step, I explain how to define your audience, what marketing tools to use, and why using personas simplifies the process.
The second point is all about content. Here I show you how to plan your content approach based on your audience, logistics, and marketing skills.
At the third step, I focus on digital platforms and channels. From Facebook to Google, from paid ads to organic results, from desktop to mobile, all have their importance in a digital strategy.
Next, I go to the implementation process and give you guidance on how to do it like a pro.
The fifth step is all about analytics because in the digital evironment you also need eyes and ears. This is a must in order to make the right decisions.
At the sixth point, I explain why you need to stop everything end think about it. You need this in order to calibrate your audience, channels, content, and overall strategy.
Finally, I explain the step where you need to start all over. This resembles the lean startup methodology where it's called reiteration.
Hope this helps!
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Wish you the best,
Matei Gavris
Marketing Consultant and Inovagate Founder