Presents an account of families of services as activities which yield outputs called 'patterns'. The output of the hairdresser service, for example, is a new pattern on your head. Such pattern instances have economic significance, but, unlike goods, they cannot be bought, sold, rented or gifted. If pattern-creating services are acknowledged, then this yields an account also of pattern-maintaining, pattern-protective, pattern-restoring services, as illustrated, for example by car maintenance, preventive medicine, art restoration, and so forth.