Not Just A Farmer
Over the past year, Missouri Soybeans embarked on a journey to capture the untold stories of soybean producers from every corner of the state. Yet, in our quest to amplify the voices of these hardworking individuals, we encountered a humble refrain time and time again. When we approached them, they would respond with a modest, ‘You don't want to hear from me. I'm just a farmer.’
Rather than turning the Missouri Soybeans communications team away from capturing their experiences, the very telling, yet humble statement became the catalyst for the Missouri Soybean Merchandising Council’s next video campaign. On Oct. 12, National Thank a Farmer Day, we will take the opportunity to remind consumers and producers that farmers are more than stereotypes might suggest. While Mark Lehenbauer is prominently featured in the video, we hope that every farmer who watches is reminded that they too play roles that are equally vast and versatile.
So no, they are not just farmers. To their communities, farmers are
everything.