What's wrong with your USER SURVEY? | 🎓 UX case studies analysis #1
“There is nothing more frustrating than coming up with the right answer to the wrong question.”
➡️ My online course: https://www.intoux.design/
Learn how to sell Design as a strategy, not Pixels.
⤵️ In this video:
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👫 My student was working on the Survey for Quantitative research.
In prior to this survey she did Secondary research and formed few hypotheses.
There are thinks she did get and things that can be improved. Let’s check what are those?
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1️⃣ 0:00 Intro
2️⃣ 0:41 Case study context
3️⃣ 1:22 What was DONE RIGHT in the survey | Screening
4️⃣ 3:17 DONE RIGHT question | Hypothesis Validation
5️⃣ 4:49 Make questions more relatable to the context | Ask for a case
6️⃣ 6:00 Change the question Framing | Ask "Solutions", not "Apps"
7️⃣ 7:34 Example | Tinder VS Dating platforms
8️⃣ 9:00 Merging questions into one if they have one goal in mind
9️⃣ 10:44 Don't use a scale for idea validation.
1️⃣0️⃣ 11:45 How to ask if People if they would use the feature? | Motivation & Investment
1️⃣1️⃣ 12:39 Two framework suggestions | "Hook model" and "Pirate metrics"
1️⃣2️⃣ 15:01 Example | Dropbox Motivation & Investment
1️⃣3️⃣ 15:47 Never ask users "Would you like to have this new feature?"
1️⃣4️⃣ 17:20 Framework to understand what new feature you need to build?
1️⃣5️⃣ 19:12 Key takeaways
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Hi, I’m Anfisa, a UX designer, and content creator and I love sharing UX insights, resources, tips, and design events. To stay connected and informed about the new goodies follow me here:
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