SRV LEGION's branding video | A branding video for a server equipment supplier
A branding (image) video for broadcast in online cinemas, media outlets, and at company exhibition stands to expand the brand's reach, enhance brand recognition, and enhance brand awareness. Website: https://srv-trade.ru
Reliable server hardware is SRV-LEGION's core product. But how can we present lifeless computer hardware in a memorable way?
The idea emerged to reach the target audience through symbolism, specifically a brand character, a hi-tech snake – a metaphor for the flexibility the brand embraces in the face of import substitution and the departure of foreign competitors from the Russian market.
The first scene: the company's core product, transformed from the component parts of a server case, microchips, and patch cords, into a mascot – a metal techno snake. Packed with electronics, the snake snake snakes, twisting, toward the city – the skyscrapers visible on the horizon (the prototype of Moscow City). Having reached the city of server racks, the snake curves around one of the cabinets, crawls inside, coils, and transforms into a server. This rack starts up, lights up, and begins operating.
The camera pans back, and the city of server racks, electronics, and microchips transforms into the company logo.
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