Developing A Content Strategy for Technical Companies
In this episode, Jordan Yates interviews Adam Kimmel, an engineer turned technical marketer, about the challenges of communicating technical ideas to non-technical audiences. They discuss the gap between marketing and engineering in the industrial high-tech industry and the importance of bridging that gap through effective communication. Adam shares his experience of transitioning from engineering to marketing and the frustration he faced in trying to communicate technical ideas to non-technical people. He explains his approach to breaking down technical information, emphasizing the importance of storytelling and providing practical takeaways. Adam also discusses his business, which focuses on developing content strategies for technical companies to help them articulate their point of view and educate their audience.
Connect With Adam: / adam-s-kimmel
Adam's Business: https://www.askconsultingsolutions.com/
SPONSOR LINKS:
This Episode was brought to you by David Turner at Turner Process Solutions. https://www.turnerprocess.com |
Visit Turner Process Solutions at The Assembly Show South in Nashville on May 1st & 2nd at Booth 1360! Use code TPSVIP for free registration.
Connect with David: / dr-turner-enterprises
CAPTRON North America, the cutting edge manufacturer of capacitive touch sensor solutions. Follow them on LinkedIn ( / captron-na ) or Check out their website ( https://www.captron.com/ )
Make sure to visit CAPTRON at Automate 2024 in Chicago, IL at booth 2886.