Have you ever launched a Facebook ad campaign only to realize it's burning through your budget without maximizing profitability? You're not alone! In this video, I dive deep into the "Campaign bid strategy" of Facebook Ads and reveal why the default setting might not always be in your best interest.
00:00 - Facebook's Bid Strategy Explained
01:47 - The Difference Between Cost Caps and Bid Caps
04:09 - How To Set Your Caps
09:00 - How To Get The Campaign To Spend More
Links discussed in this video:
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