Copy This Facebook Ads Promotional Strategy for 2024
In this video, Ole from Strand Media reveals a highly effective promotional strategy to optimize your Facebook Ads for better short-term and long-term results. Learn how to structure your offers for maximum profitability, understand key Facebook Ads metrics, and avoid common mistakes that hurt your ad campaigns. Whether you're an eCommerce or info product business, this strategy will help you scale from to 7+ figures. Plus, stay tuned until the end for a free checklist that will guide you through the setup process of your next promotional campaign!
Topics Covered:
How to structure high-converting Facebook Ads offers
Maximizing profits with 90-day customer lifetime value
Avoiding discounting traps that damage your brand
Creative strategies to refresh your marketing during low-sales periods
Step-by-step guide to setting up your promotional ads in Facebook Ads Manager
Get the checklist here: https://ole-strand.ck.page/e8fdbcd515
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Timestamps:
00:00 - Intro: Better Facebook Ads Strategy
00:19 - Free Checklist Announcement
00:38 - Introduction to Oli & Strand Media
01:16 - What is a Promotional Strategy?
02:23 - Targeting High Awareness Audiences
03:04 - How to Structure Your Offers
04:03 - Long-Term vs. Short-Term Growth Offers
05:16 - Balancing Margins & Costs in Your Offers
07:01 - Common Offer Mistakes to Avoid
09:15 - Boosting Sales Without Heavy Discounts
10:22 - Using Data to Refresh Marketing Strategies
12:18 - Creative Elements for High-Converting Ads
19:05 - Structuring Your Ads for Better Performance
21:00 - Setting Up Campaigns in Facebook Ads Manager
23:23 - Free Checklist: Structuring Effective Promotional Campaigns
23:39 - Outro and Subscribe
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📈 Get a FREE Calculator For Finding Your Break Even ROAS and CPA and targets: https://ole-strand.ck.page/b2aa539a03
Want me to scale your business profitably? 👨🏼💻 Book a free strategy call in my calendar: https://www.strandmedia.co/
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Work with me and my team: https://www.strandmedia.co/
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Have a wonderful and productive day ahead! 😊