What Makes The Mel Robbins Podcast A Must-listen Hit?
Who is doing work that inspires you? Who is doing what you want to do? Have you taken the time to study what they are doing and how they’re doing it?
As a musician and songwriter, I studied my guitar and songwriting heroes. This is how I learned to play guitar and write songs. As a podcast producer and video creator, I study the podcasters, shows, and YouTube channels that inspire me to do better work.
For this exercise, we are going to study Mel Robbins. She’s a podcaster, author, and speaker, with over a million subscribers on her YouTube channel. She’s a Gen Xer like me and we share many life and pop culture experiences. What resonates with me most is that she does not pretend to sound like she’s got life all figured out, but she’s definitely a few steps ahead of me!
She is my favorite example of a podcaster and videomaker who always acts like herself and makes content with the goal of using it on multiple platforms. It’s essential to be intentional with what you’re creating and think about how you can share it in multiple places so that you can reach the most people and get the most out of it.
When planning your content, consider how to repurpose it. I’m breaking down the episode “Feel Like Giving Up? Before You Say F*** It”. This is a 48-minute masterclass for any coaching or consulting business. I’m breaking it down for you in this video and podcast episode.
Watch the video or listen to the podcast episode for the full breakdown. I’ve also included time stamps for the highlights in both the podcast and YouTube video. Grab a pen and take notes.
Key Moments:
(00:00) Where to find inspiration
(01:23) Why you need to immerse yourself in the work of people doing
(03:38) Why does Mel Robbins resonate with so many people?
(05:25) What is your north star?
(07:49) My biggest struggle as a content creator
(08:40) Are you doing this on Instagram or are you missing out?
(09:50) What you should be doing right now, even if you aren’t repurposing
(10:20) Why is this episode is a masterclass in podcasting?
(12:25) The number one reason I’ll stop listening to a podcast
(14:14) What totally sucked me into this Mel Robbins podcast episode
(16:00) How Mel Robbins gets us to come back after the commercial break
(17:00) How to create tension in your episode and get listeners to listen all the way through
(19:16) Four elements you should be including in your episode
(20:16) How to get the most out of your YouTube description and podcast show
(22:49) How to get listeners to share your episode
Podcast Episodes Referenced
https://www.melrobbins.com/podcasts/e...
https://podcasts.apple.com/us/podcast...
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riverside.fm
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Descript
https://www.descript.com/?lmref=PLMLxQ
Gear Used to Make This Video
2021 MacBook Pro
Microphone: Shure MV7 https://amzn.to/3SjhGrn
Shure SE115 Monitors - these are now the Shure SE215 https://amzn.to/3WgOfau
Video made with Canon EOSRP camera, Riverside.fm, and Descript
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