How to do your own public relations (PR) from World's Longest Webinar
Session run by Steve Bustin of Vada Media as part of the world record attempt for the World's Longest Webinar on how to do your own PR. The session looks at what PR can do for your business; how to identify the stories in your business; how to find the right media outlet to target and how to write a press release and manage your PR campaign. Please be aware there were some technical difficulties just before the session started which means I'm not controlling the slides as I talk and there were some time lags on the slide system!